Meaningful Organisations.
Engaged Communities.
And the Stories That Connect Them.
Hi! I am Tom, a Communications and PR Mensch with 10 years of experience in telling the stories of organisations across FMCG, academia, NGO, policy and consulting spaces.
Fluent in German, English, French (and Dutch, for good measure) and carrying a potent little black book of contacts, I can help strategically position your brand, build engaged communities and anchor organisation in reputation in trust.
Things I am particularly keen to support:
Sustainable Development | Social Causes | CSR | Foundations | NGOs
CONTRIBUTIONS
Click on any of the logos to find out more.
How I Do Things
If you’ve been any of the following titles, you’ll already have a pretty good sense for how I go about my work.
Webs of Influence - The Psychology of Online Persuasion by Nathalie Nahai
Thinking Fast and Slow by Daniel Kahnemann
How Brands Grow by Byron Sharp
Curated Communications
There is a nostalgia for and trust in things that feel more analogue and somehow ponderous in a world that is digital and fast. We are moving from attention to trust, from targeting to curating. This requires a unique blend of data and creativity.
Multimodal Minds
Authority alone no longer guarantees visibility, nor does it guarantee credibility. Audiences today are fiercely independent, unafraid to miss out and do not like to be told what to do. To attract the bees, we must be create a multimodal wildflower meadow.
Systems Thinking, Complexity & Strategic Design
From an early age, our minds are trained to look for linear solutions. Today’s challenges however are not linear. They are complex, messy, wild. We need to shift our mindset if we want to not only solve them, but leverage the opportunities they present.
Behavioral Sciences
We have forgotten how to look at our audiences — and people in general — through the lens of the humanities. What forces other than our brands exert influence over them and shape culture, perception and communicative tone?