My Entrepreneurial Experience
Building my own businesses has been one of the great accomplishments of my career to date. The tenacity it took, the sectors I could brush up against and the skills I could pick up and hone along the way very much feel like my own little tailor-made MBA (with a Communications major, I might add). More importantly, I discovered an unexpected joy residing in this line of work, other than the personal freedom and geographic mobility I sought initially. While I worked with my clients to develop their business through brand building or social media management, what I really got to do was package and share their dreams and aspirations in ways that allowed others to dream along with them. My heart beats for this mission and is very much fuelled by a quote from Howard Thurman: “Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive.”
Where Storytelling Drives Reputation Management
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Lausanne, Switzerland
Click here to find out what this agency does!KEY ACHIEVEMENTS
| Creation of an original thought-leadership series to bolster client reputation and attract new business
| Narrative design for the successful launch of exec. education offers in sustainable manufacturing
| Brand repositioning framework for a public affairs agency
| Brand building with partners in academia and SMEs, including guest columns and event moderation
| Opening of new networks for 3rd party speaking and publication opportunities for clientsWHAT
| Generate compelling personal and organisational narratives for business development
| Create holistic communications and digital marketing frameworks to generate followership
| Design and leverage organisational ESG profiles to boost brand perception and visibility
| Write and publish original thought leadership pieces for various target audiencesHOW
| (Online) Reputation Management | Communications Strategy and Execution | Storytelling and Narrative Design | Organisational ESG Profiling | Copywriting | Organisational and Personal Branding | Network Acquisition | KPI Reporting
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Lausanne, Switzerland
Click here to listen to the show!KEY ACHIEVEMENTS
| End-to-end brand launch including visual branding, narrative, UVP development and digital marketing
| Attraction of high-calibre guest speakers to explore the future of work and talent attraction/retention
| Presence as guest speaker on multiple podcasts and industry events
| 5600 individual episode downloads to dateWHAT
| Creation and promotion of a podcast on career fulfilment and changing employee needs
| Help businesses stay abreast of talent acquisition and retention trends
| Advocacy vehicle for global ESG and DEI&B agendaHOW
| Content Strategy | Journalism | Social Media Management | AV Asset Design | Branding | Promotion | Editorial | Project Management | Digital Marketing